This past week Pro Skills Basketball had the opportunity to attend the Digital Summit in Charlotte, NC. This is a digital marketing conference that travels across the nation giving insight into the current state of digital marketing and offers content to help businesses grow through the digital age. Here are our 4 Takeaways from the Digital Summit for Youth Basketball!

#1 Use Social Media to Engage with your Audience

Often we see businesses use social media simply as a platform to sell their products in an attempt to make more money and be a better business. We see that businesses are too focused on the “media” aspect and forget about the

“social” aspects. After all, it is called “social” media.

Social media was created in an attempt to allow us as a community to have a voice and share it with others. It is a platform to build a community and give a voice to the voiceless.

At PSB our parents and players push our organization forward with their feedback. As one of the nation’s leaders in youth basketball development, we understand that our players and parents have a voice. We know that without them we have no organization.

Learning how to engage with your audience through social media and create conversations with them will give you direct insight into what your customer wants from you as a business. There is no more valuable data that directly hearing from one of your customers how they feel about your organization and what you can fix to create a better experience for them.

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