Social media can be a great tool to aid college basketball prospects in their recruitment. Of course, social media can hurt a prospects recruitment as well if used the wrong way, and there have been plenty of articles written on this subject, including this ESPN article.
In fact, it has been said that social media has NEVER got a kid a scholarship, but it has most certainly lost more than a few kids scholarship offers. With that said though, I’d like to focus on the positive side of social media and provide tips on how basketball players can use it to help in their recruitment.
First, I’d like to make it very clear, again, that social media by itself CANNOT get an athlete a college basketball scholarship. The players on-court performance and off-court school grades will determine this, for the most part. Like I’ve written about before there are more than a few “checkboxes” that have to be checked off before a player even becomes a college prospect.
Once those are checked off, then there are some tools that can be used to aid in recruitment, such as a good AAU team, highlight films, emailing college coaches, etc. And the use of social media is just another such example of a tool that, if used properly, can help increase a prospects chances of getting recruited to play college basketball.